What’s in a name? Well for ‘new build’ housing estates, quite a lot, it seems.
According to recent study, developers are choosing to use names inspired by nature and country life for new residential builds, as buyers hunt for a taste of the countryside.
It would seem that names evoking a sense of natural beauty and heritage were more popular than urban-sounding titles. Rural-sounding monikers ‘Park’, ‘Green’ and ‘Gardens’ come top of the list for builders, while ‘Manor’, ‘Grange’ and ‘Court’ offer a sense of heritage and history.
Conducted by My Home Move, the research looked at over 400 developments from the UK’s Top 5 housebuilders. Mark Snape, Corporate Distribution Director of My Home Move said: “We are known the world over as a nation of home owners and keen gardeners; and as such we’re not surprised that buyers are inspired by the idea of an escape to the country – especially in the wake of recent economic and political upheavals.” He suggested that the reason buyers choose country-sounding names is that they crave safety, security and a sense of community, wanting to own something which evokes Britain’s rolling hills and open spaces.
In turn, house styles and designs continue to evoke a sense of English heritage, with developments choosing names such as ‘Cambridge’, ‘Welford’, ‘Oakham’, ‘Beaumont’ and ‘Wessex’ proving popular names for individual streets and houses.
It’s no surprise house builders pay close attention to trends like these, as they invest in new developments that can spend up to nine years in creation. We are indeed a nation which aspires to own homes, with new build sales now accounting for one in every 14 transactions.
According to a recent study, 57% of aspiring first-time buyers feel hopeful about getting onto the property ladder
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